PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG YANG DIMODERASI OLEH INVOLVEMENT

PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG YANG DIMODERASI OLEH INVOLVEMENT

This study aimed to examine the effect of customer satisfaction on repurchase intention either directly or through the mediation of brand trust and involvement moderation. Laptop product category represents a category of products with a high level of involvement and the radio product categories repr...

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Bibliographic Details
Main Authors: , RR. Siti Muslikhah, SE., , Prof. Dr. Basu Swastha Dharmmesta, M.B.A., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/128764/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69130
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/128764/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69130

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