PENGARUH KUALITAS YANG DIPERSEPSIKAN, NILAI YANG DIPERSEPSIKAN, KEPUASAN KONSUMEN, DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG TELEPON SELULER

PENGARUH KUALITAS YANG DIPERSEPSIKAN, NILAI YANG DIPERSEPSIKAN, KEPUASAN KONSUMEN, DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG TELEPON SELULER

This study examines the effect of perceived quality, perceived value, customer satisfaction, and brand trust on repurchase intentions in the context of mobile phone. Sampling method is nonprobability sampling with purposive sampling. Data were collected using a questionnaire survey. The sample in th...

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Bibliographic Details
Main Authors: , Martina Rahmawati Masitoh, SE., , Prof. Dr. Basu Swastha Dh., MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/89215/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51848
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/89215/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51848

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