PENGARUH DIMENSI-DIMENSI NILAI YANG DIPERSEPSIKAN, KEPUASAN, KETERLIBATAN DAN KEPERCAYAAN MEREK PADA LOYALITAS MEREK
Loyal customers is a primary goal of marketing by the company. There Inconsistencies theory in previous studies. The purpose of this study is to examine the effect of perceived value dimensions (functional value, emotional value, price worthiness, and social value), satisfaction, involvement, and br...
Saved in:
Main Authors: | , |
---|---|
Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
|
Subjects: | |
Online Access: | https://repository.ugm.ac.id/89211/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51627 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universitas Gadjah Mada |