PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, NILAI YANG DIPERSEPSIKAN, DAN KOMITMEN PADA LOYALITAS

PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, NILAI YANG DIPERSEPSIKAN, DAN KOMITMEN PADA LOYALITAS

This research investigates the effect of trust, satisfaction, perceived value and commitment of consumers on their loyalty. The research uses both high and low involvement product in the survey to test the proposed hypothesis. The method used in the research is multivariate data analysis using struc...

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Bibliographic Details
Main Authors: , Rita Kurniawaty, SE., , Prof. Dr. Basu Swastha Dharmmesta, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/126299/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66518
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/126299/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66518

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