PENGARUH KEPERCAYAAN DAN KEPUASAN ATAS MEREK PADA NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPERCAYAAN DAN KEPUASAN ATAS RETAILER

PENGARUH KEPERCAYAAN DAN KEPUASAN ATAS MEREK PADA NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPERCAYAAN DAN KEPUASAN ATAS RETAILER

Brand is the most important medium for companies to invest their corporate image to consumers. Satisfaction and consumer trust in brands is determining the intention of consumers to make purchases again in the future. This study wanted to test the mediating effect of satisfaction and retailer of con...

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Bibliographic Details
Main Authors: , Wahyu Winarso, S.Psi., , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/118053/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50826
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/118053/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50826

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