Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta
This study aims to examine the effect of brand trust and customer satisfaction of Antimo product in Yogyakarta on customer loyalty of Antimo product in Yogyakarta. This study conducted a quantitative approach with survey method, using primary data from consumers. The po...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/131595/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72092 |
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| Institution: | Universitas Gadjah Mada |