Manajemen Rantai Pasokan dalam Pemasaran LPG 3 Kg: Studi Kasus PT Putra Pertam Jaya
Three kilos Liquified Petroleum Gas (LPG) is a subsidized domestic fuel distributed by PT Pertamina (Persero), in cooperation with private distributors such as PT Putra Pertam Jaya (PT PPJ). This research aimed to evaluate the implementation of supply chain management in PT PPJ, identify its support...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/118272/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58216 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Three kilos Liquified Petroleum Gas (LPG) is a subsidized domestic fuel
distributed by PT Pertamina (Persero), in cooperation with private distributors
such as PT Putra Pertam Jaya (PT PPJ). This research aimed to evaluate the
implementation of supply chain management in PT PPJ, identify its supporting
and insupporting factors, and also inventoring the tasks that should be done in
order to implement supply chain management in PT PPJ.
The sources of this research's data are primary data such as interview and
direct observation, and also secondary data which are literature study and annual
report. Those data will be analyzed with qualitative descriptive method, according
to the goal of the research.
The results of this research shows that the low cost strategy, which is the most
correct supply chain management for three kilos LPG product, has not been
implemented yet. This failure coincide with the lack of product-design concept
implementation for this product, that is subsidized goods sold in commercial
prices. So, the solution for this problem is the recoordination of three kilos LPG
supply chain. |
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