PENGARUH KUALITAS PRODUK WISATA TERHADAP KEPUASAN DAN MOTIVASI KUNJUNGAN KEMBALI WISATAWAN MANCANEGARA DI KAWASAN TANJUNG BIRA, KABUPATEN BULUKUMBA

• Main Authors: , PRATIWI JUNIAR ACHMAD GANI, , Drs. Bambang Sunaryo, M.Sc., MS
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/118729/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58703
• Institution: Universitas Gadjah Mada

Tanjung Bira area in Bulukumba regency has the potential for enormous tourism products to be developed. However, the creation of the negative image about this region causing poor the quality of tourism product in this region when the other hand seen an increase in the number of visits from year to year. Improving the quality of tourism products is expected to increase satisfaction and motivation to come back so that it can cause a direct effect on the region. This research aims to find how the quality of tourism product that avalaible can show its ability to influence the satisfaction and motivation to visit again of foreign tourists. Furthermore, to find the factors that influence to the satisfaction and return visit motivation of foreign tourist in the destination. The research method is used descriptive quantitative and qualitative, with the locus of Tanjung Bira area in Bulukumba regency. The research findings are : (1) Tanjung Bira area has a quality tourism product that is not good so (2) Not providing optimum satisfaction to foreign tourists (3) So that affect the level of motivation of foreign tourists to visit again who are only motivated to make repeated visits (4) Sequentially, the most influential of foreign tourist satisfaction are the quality of tourist attraction, quality of accecibility, quality of services/human resources, quality of amenities/tourism support facility, and quality of prices (5) And the most direct influential of motivation to visit again of foreign tourist sequentially are quality of accecibility, quality of services/human resources, quality of tourist attraction, quality of amenities, and quality of prices.