PERAN KETERLIBATAN KONSUMEN SEBAGAI VARIABEL MODERASI HUBUNGAN ANTARA KEPUASAN PELANGGAN DAN CITRA PERUSAHAAN PADA LOYALITAS JASA

PERAN KETERLIBATAN KONSUMEN SEBAGAI VARIABEL MODERASI HUBUNGAN ANTARA KEPUASAN PELANGGAN DAN CITRA PERUSAHAAN PADA LOYALITAS JASA

The aim of this research was to test the effect of costumer satisfactionand corporate image on service loyalty, and also to test the role of consumer involvement as a moderating variable the relationship between consumer satisfaction and corporate image on service loyalty. This research has two mode...

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Bibliographic Details
Main Authors: , RIFYAL DAHLAWY CHALIL, , Prof. Dr. Basu Swastha Dharmmesta, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/118761/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58737
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/118761/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58737

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