KONSUMERISME DALAM KEHIDUPAN MASYARAKAT URBAN (Studi Kasus Masyarakat Perkotaan di Kecamatan Senen Jakarta Pusat)

• Main Authors: , Bibit Santoso, , Prof. Dr. Djoko Soeryo,MA
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/118992/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58971
• Institution: Universitas Gadjah Mada

This research is made due to the curiosity of researchers to find out about cosumerism issues affecting urban life in the central Jakarta especially in the District Senen, therefore this study aimed to (1) identify the decline in cultural values that affect the lives of urban consumers (2) The types of factors that affect the livelihoods of communities of the Senen district, and lastly (3) to find the influence of consumerism in socio- economic life of the Senen community . Method of this research is qualitative one . It is a process of research and understanding based on a method that examine social phenomena and problems cause by human. This researche is made thoroughly by examining the results of the report made officially by the regional government in central Jakarta , espesialy in Senen District, view from of respondents, information and fact that gathered directed through personal interviews and personal documentations. From this study ,it was found that television greatly affects and influences the daily habits of consumerism. Television is this case becomes a dominant factor in the lives of people in district Senen as these people from the community spent a lot of time watching television . The population are expected to increase rapidly , hoever do to difficulties in finding decent job , a rice in unployment , thus as impact , rate of theft and reducing the comfort for overall daily activities . . It was found that the use of radio and the internet has no significant effect at all . Most of the people watch the television as the people feel more practical and economical. Researh results of modern shooping centres and the traditional market also so show that there is no significant effects in the daily habits of consumerism.