Penerapan Model Struktur Niat Berperilaku Konsumen Pada Nasabah di Indonesia

• Main Authors: , Imam Muttaqin, , Dr. Ike Janita Dewi, MBA, Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/119128/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59120
• Institution: Universitas Gadjah Mada

Using behavior-intention structures in a variety of research generally refers to one of two models of behavior-intention structures, that is, the model structures of �5-factor� or �4-factor�.Which of the two structure models of behavior-intention ('5-factor 'and '4-factor') has the best level of compliance to recognize and describe the building shape of consumers� behavior-intention in Indonesia?. Intention-behavior model structure �5-factor� was raised by Zeithaml, Parasuraman, and Berry (1996). �5-factor� model states that the behavior-intention can be reflected in the behavior-intention: 1) loyalty, 2) vulnerability switch, 3) willingness to pay-more, 4) response out of the condition/bid faced (external), 5) response to the company (internal). While the '4-factor� model was presented as a critique of the previous model and proposed by Bloemer, de Reuter, and Wetzels (1999). '4-Factor� model states that: 1) word-of-mouth, 2) the power to purchase, 3) price sensitivity, and 4) behavior of complaint, are the dimensions that build the structure of the behavior-intention of consumers. Previous research, as well as research that inspired this study, is the research conducted by Pont and McQuilken (2002). Two researchers from Deakin University were compared between the two types of model structures that exist and were commonly used in previous studies. The type of this research is quantitative. The population of the study subjects were all customers of Bank Mandiri. Non-probability is used in the base of selecting sample, while the selected sample was 360 customers of Bank Mandiri who were / are domiciled in the Provinsi Daerah Istimewa Yogyakarta. The fit statistics for the �5-faktor� model structure cannot be found/ resulted because it experiences inability conditions of model structure in identifying the variants present. Most likely it is because of lack or need of additional one constraint of Inability �5-factor� model structure in identifying such variants to occur over the 13 variants that is Internal Response. The fit statistics for the �4- factor� model structure are as follows: �²=179,138