Pengaruh Relationship Commitment pada Dimensi Relational Outcomes dengan Loyalty Program Membership sebagai Variabel Pemoderasi Studi Kasus pada Centro Lifestyle Department Store di Yogyakarta
The purpose of this research is to investigate the effect of relationship commitment on the six dimensions of relational outcomes. This research also examines the moderating impact of loyalty program membership to strengthen the relationship between relationship commitment and the six dimensions of...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/120116/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60136 |
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| Institution: | Universitas Gadjah Mada |