PENGARUH ATTRACTION TERHADAP INTERNET BANKING DENGAN MENGEMBANGKAN MODEL KEPERCAYAAN DAN KOMITMEN NASABAH

• Main Authors: , ALYN ZAHRA S, , Sumiyana, Dr., M.Si., Akt.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/120127/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60147
• Institution: Universitas Gadjah Mada

This research aims to extend the trust-relationship commitment model customer in using internet banking and analyze the relationship between trust and attraction towards customer commitment to try and continue to use internet banking service. Measurement of customer�s commitment to use of internet banking was measured using shared value, opportunistic behavior control, communication, trust, and commitmen. Data analysis was performed with the Structural Equation Model (SEM) using AMOS 19. Respondents in this research were customers of Bank Central Asia who had and had not previously used the internet banking. The result of the research indicates that shared value has a significant positif impact in developing relationship commitment, shared value is the most important determinant of trust and has a significant positive relationship with trust, communication plays significant positive role on trust, communication representing the most important determinant of attraction and having a significant positive relationship on relationship commitment, opportunistic behavior control has a significant positive relationship with trust, attraction and trust has a significant positive influence on relationship commitment.