ANALISIS PENGARUH PELAYANAN, HARGA, DAN PRODUK TERIIADAP KEPUASAN DEBITUR PT BANK NEGARA INDONESIA (PERSERO) TBK. UNIT KREDIT KECIL PURWOREJO

The purpose of this study is to examine: (1) the influence of service on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, (2) the influence of price on debtor�s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, dan...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: , Febry Normadian, , Dr. Budi Santosa, M.Bus
التنسيق: Theses and Dissertations NonPeerReviewed
منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
الموضوعات:
ETD
الوصول للمادة أونلاين:https://repository.ugm.ac.id/120397/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60428
الوسوم: إضافة وسم
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المؤسسة: Universitas Gadjah Mada
الوصف
الملخص:The purpose of this study is to examine: (1) the influence of service on debtorâ��s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, (2) the influence of price on debtorâ��s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit, dan (3) the influence of product on debtorâ��s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit. Samples are taken from 116 respondents who are debtors of Micro Small Medium Enterprise in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit. Sampling method use nonprobability with quota unproportional sampling. Primary data obtained through a questionnaire using Likert Scale. Analytical techniques used in this study is multiple regression analysis. The results shows that the service, price, and product have a positive significant impact to debtorâ��s satisfaction in PT. Bank Negara Indonesia (Persero) Tbk. Purworejo Small Credit Unit. Price became the most dominant factor affecting the debtorâ��s satisfaction with the β value of 0,401, while the service becomes the lowest impact factor on debtorâ��s satisfaction with the β value of 0,096. Product have an impact to debtorâ��s satisfaction with the β value of 0,291.