STRATEGI-STRATEGI DISTRIBUSI OLEH PT. SIGMA VISUALINDO BEKASI � JAWA BARAT
This graduating paper aims to describe the strategies that used by PT. SIGMA VISUALINDO in distributing electronics� goods to customers in bulk or retail. On this graduating paper, the writer also give an explanation about the distribution�s models that usually used by companies in common. The c...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121731/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61830 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This graduating paper aims to describe the strategies that used by PT. SIGMA
VISUALINDO in distributing electronics� goods to customers in bulk or retail. On this
graduating paper, the writer also give an explanation about the distribution�s models that
usually used by companies in common. The company�s profile is also described as an
additional information about one of distribution companies that has a partnership with
government and other private companies.
For collecting data of this research, the writer uses two methods: participant
analyis, which is the writer has been done an intern at that company as a second assistant
of Supervisor Manager. Second, the writer uses direct observation includes interview the
founder and some staffs in a company.
In brief, an electronic distribution�s company has some strategies to attract
customers not only giving the best prices, but also can give an additional strategies which
is not owned by other companies, such as service for electronics� goods and sells bracket
for installing Air conditioner, television, and home theater. |
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