STRATEGI-STRATEGI DISTRIBUSI OLEH PT. SIGMA VISUALINDO BEKASI � JAWA BARAT

• Main Authors: , ANISSA KRISTINA DEWANTI, , Tri Nuraniwati, S.S, M.A
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/121731/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61830
• Institution: Universitas Gadjah Mada

This graduating paper aims to describe the strategies that used by PT. SIGMA VISUALINDO in distributing electronics� goods to customers in bulk or retail. On this graduating paper, the writer also give an explanation about the distribution�s models that usually used by companies in common. The company�s profile is also described as an additional information about one of distribution companies that has a partnership with government and other private companies. For collecting data of this research, the writer uses two methods: participant analyis, which is the writer has been done an intern at that company as a second assistant of Supervisor Manager. Second, the writer uses direct observation includes interview the founder and some staffs in a company. In brief, an electronic distribution�s company has some strategies to attract customers not only giving the best prices, but also can give an additional strategies which is not owned by other companies, such as service for electronics� goods and sells bracket for installing Air conditioner, television, and home theater.