PENGARUH KEPERCAYAAN BERBASIS LAYANAN LINGKUNGAN TERHUBUNG DAN KEPERCAYAAN BERBASIS REKOMENDASI KONSUMEN PADA NIAT PEMBELIAN
Past research has shown that trust is an important factor in the context of e-commerce success. Researchers suspect, this to be the explanatory factor, why the level of e-commerce activity in Indonesia is low. Previous researchers have conceptualized trust e-commerce from e-servicescape that given s...
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Main Authors: | , |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/121793/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61891 |
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Institution: | Universitas Gadjah Mada |