PENGARUH KEPERCAYAAN BERBASIS LAYANAN LINGKUNGAN TERHUBUNG DAN KEPERCAYAAN BERBASIS REKOMENDASI KONSUMEN PADA NIAT PEMBELIAN

Past research has shown that trust is an important factor in the context of e-commerce success. Researchers suspect, this to be the explanatory factor, why the level of e-commerce activity in Indonesia is low. Previous researchers have conceptualized trust e-commerce from e-servicescape that given s...

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Bibliographic Details
Main Authors: , YULISA VIDA WAHYUNI PERTIWI, , Dr. Sahid Susilo Nugroho M.Sc.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/121793/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61891
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Institution: Universitas Gadjah Mada