IMPLEMENTASI PERAN GUEST RELATION OFFICER TERHADAP LOYALITAS TAMU VIP THE PHOENIX HOTEL YOGYAKARTA

• Main Authors: , DEVIANA ANGGIANI, , Arina Pramusita, SIP., M.Si.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/121994/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=62093
• Institution: Universitas Gadjah Mada

Based Tourism in Indonesia is currently experiencing fairly rapid growth. It marked by its amends components that exists at deep industrial tourism which one of it is accommodate. The accomodation form that generally one of the most well known is hotel. This hotel upstairs split up some part( department ), for example: Front Office, Housekeeping, Food & Beverage, Engineering, Accounting, Human Resources, Sales & Marketing, Sport & Recreational, and Security. Front Office constitute a part (department) ascendant the most in one hotel because first one image will be found by guest of one hotel is pass through front office department. One of part which on hands and gets essential role in front office department is Guest Relation Officer. on that, writer wants to know Guest Relation Officer�s role for VIP guest loyalty on one of hotel at Yogyakarta which is The Phoenix Hotel Yogyakarta. To the effect of inscriptive it is subject to be know how the role or job desc of Guest Relation Officer and its influence to increase VIP guest loyalty at that hotel. Writer utilizes to methodic research descriptive one that acquired through various data collecting tech kinds as observation, interview, library studies, documentation and field work practice. So with marks sense writer direct research get analysis hits problem formula that becomes conclusion in about problem on this research. There is result even research of Final Task writing this writer knows how role or job desc of Guest Relation Officer in give service to expect a guest well VIP guest and also non VIP guest. This under consideration will also word influence of Guest Relation Officer�s role for VIP guest loyalty at The Phoenix Hotel Yogyakarta.