Praktek Komunikasi Pemasaran melalui Media Baru dalam Meningkatkan Brand Awareness (Studi Kasus terhadap Praktek Komunikasi Pemasaran Wego Indonesia melalui Media Baru dalam Meningkatkan Brand Awareness)
In recent years, new media has influenced many aspects of life including marketing. Nowadays, lots of marketers began to use new media as marketing channel. The increasing number of users is a main reason for marketers to use new media. New media also has a number of advantages than conventional med...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/124053/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64172 |
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| Institution: | Universitas Gadjah Mada |