PENGARUH POLA KOMUNIKASI PADA PERSEPSI ANAK SEBAGAI INFLUENCER DALAM KEPUTUSAN PEMBELIAN KAOS ANAK OLEH ORANG TUA
Children exert substansial influence on family purchases. Children have the most influence over purchases of child-relevant itemsanak (Belch, Belch and Ceresino, 1985
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125432/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65600 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |