ANALISIS RANTAI NILAI (VALUE CHAIN) DAN PILAR-PILAR KEUNGGULAN KOMPETITIF (BUILDING BLOCK) Studi pada d-Bodhi

• Main Authors: , Herlyn Febrinasari, , Amin Wibowo, MBA., Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/125450/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65619
• Institution: Universitas Gadjah Mada

This study aims to look at the value chain analysis (value chain) in a furniture company named d-Bodhi that is located in Bantul, Yogyakarta. This study shows that it needs to improve their activities in the value chain (value chain) which requires more integrated study in the concept of building block in the value chain, which uses four basic concepts, they are: efficiency, innovation, quality, and customer responsiveness, so it can be concluded that every improvement in one activity will assist and support the subsequent activities. From all of this analysis, it shows that d-Bodhi enhances more in the differentiation strategy. Then, due to d-Bodhi is a green strategy company in which the strategy is differentiation, therefore in order to be superior to the competitors that already exist in Indonesia, the d-Bodhi develops better and more unique green strategy of the product as well as the operation process, so as in the future it can be accepted and can compete in Indonesia, and d-Bodhi will win the competition.