ANALISIS PENGUKURAN KINERJA DENGAN KONSEP BALANCED SCORECARD Studi Kasus pada PT Asuransi Umum Bumiputera Muda 1967

• Main Authors: , Linawaty, , Dr. Mamduh M. Hanafi, MBA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/125460/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65629
• Institution: Universitas Gadjah Mada

PT. Bumiputera Muda 1967 General Insurance is a private company that have a business in loss insurance sector that have a function as the giver of protection service to the retail company and corporate in order to facilitate economic scale in investment and to encourage the efficient of national economic. The global competition claim PT. Bumiputera Muda 1967 General Insurance in order to repair by the more harder work and more innovative and creative to create the products that can fulfill the needs of society. During this time, the measurement of performance that be done by PT. Bumiputera Muda 1967 General Insurance still give big attention to the finance aspect that have short term characteristic, so that there is a tend to ignore the performance of non-finance such as the satisfaction of customer. The measurement of performance of PT. Bumiputera Muda 1967 General Insurance use Balanced Scorecard Approach that involve four aspects namely the measurement of performance to the aspect of finance, aspect of customer, aspect of business process/intern, and aspect of learning and growth. This concept be used in order to describe vision and mission of PT. Bumiputera Muda 1967 General Insurance so that the purpose of company can be reached. After that vision and mission be described become some strategic target and strategic initiative in each Balanced Scorecard perspective. Strategic target that want to be reached by PT. Bumiputera Muda 1967 General Insurance are 11, meanwhile strategic initiative that be operated in order to reach strategic target area 17 steps. Base on the data processing by Balanced Scorecard be gotten last score of performance of PT. Bumiputera Muda 1967 General Insurance are 89.73% included well category event still so far from target 100 percent. Performance score of each perspective is for finance perspective is about 65.84 percent, for customer perspective is about 96.50 percent, for internal business process perspective is about 100 percent and finally for learning and growth perspective is about 86.66 percent, so that total of score entirely is about 89.73 percent (eighty nine, seventy three) from total of score 100 with �Good� predicate. In order to increase the performance of company in the future, management of company must do the review of policy that related about socialization of product to society widely such as the installation of advertising and add in mass media, employee salary system, and continuity product innovation process, as suitable with the claim of competition and the fulfilling of satisfactory to the employee and customer.