PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA

PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA

It is important for a company to retain its customers. Company spend a higher cost to attract new customer than to retained it. The objective of this research is to find the cause of customer retention. Drawing on this framework developes several hypotheses regarding the effect of three prominent dr...

Full description

Saved in:
Bibliographic Details
Main Authors: , Nurul Ilmi Astria, , Yulia Arisnani, MBA., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125478/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65647
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universitas Gadjah Mada
id id-ugm-repo.125478
record_format dspace
spelling id-ugm-repo.1254782016-03-04T08:41:34Z https://repository.ugm.ac.id/125478/ PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA , Nurul Ilmi Astria , Yulia Arisnani, MBA., Ph.D. ETD It is important for a company to retain its customers. Company spend a higher cost to attract new customer than to retained it. The objective of this research is to find the cause of customer retention. Drawing on this framework developes several hypotheses regarding the effect of three prominent drivers on customer retention such as, customer satisfaction, calculative commitment, and affective commitment. Survey method concsist of thirteen instuments that represent each variable was use to test the hypotheses. This survey is given to customer of CV Tiga Saudara in Tangerang. The result support consistent effect of calculative commitment on retention. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Nurul Ilmi Astria and , Yulia Arisnani, MBA., Ph.D. (2013) PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65647
institution Universitas Gadjah Mada
building UGM Library
country Indonesia
collection Repository Civitas UGM
topic ETD
spellingShingle ETD
, Nurul Ilmi Astria
, Yulia Arisnani, MBA., Ph.D.
PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
description It is important for a company to retain its customers. Company spend a higher cost to attract new customer than to retained it. The objective of this research is to find the cause of customer retention. Drawing on this framework developes several hypotheses regarding the effect of three prominent drivers on customer retention such as, customer satisfaction, calculative commitment, and affective commitment. Survey method concsist of thirteen instuments that represent each variable was use to test the hypotheses. This survey is given to customer of CV Tiga Saudara in Tangerang. The result support consistent effect of calculative commitment on retention.
format Theses and Dissertations
NonPeerReviewed
author , Nurul Ilmi Astria
, Yulia Arisnani, MBA., Ph.D.
author_facet , Nurul Ilmi Astria
, Yulia Arisnani, MBA., Ph.D.
author_sort , Nurul Ilmi Astria
title PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
title_short PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
title_full PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
title_fullStr PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
title_full_unstemmed PENGARUH KEPUASAN PELANGGAN DAN DIMENSI RELATIONSHIP COMMITMENT TERHADAP CUSTOMER RETENTION PADA CV TIGA SAUDARA
title_sort pengaruh kepuasan pelanggan dan dimensi relationship commitment terhadap customer retention pada cv tiga saudara
publisher [Yogyakarta] : Universitas Gadjah Mada
publishDate 2013
url https://repository.ugm.ac.id/125478/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65647
_version_ 1681232268112166912

Similar Items