PROMOTION PROFITABILITY OF SOCIAL PROMOTION MODEL IN MBAKDISKON.COM CASE

This Thesis is aimed to investigate about the profitability of social promotion model in Mbakdiskon.com case which is driven by social promotion model characteristics and how social promotion model characteristics influence each the profitability drivers. Prior research has been done in investigatin...

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Bibliographic Details
Main Authors: , Maria Regina Anggit Tut Pinilih, , Yulia Arisnani, MBA., Ph.D.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125613/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65782
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Institution: Universitas Gadjah Mada
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