PROMOTION PROFITABILITY OF SOCIAL PROMOTION MODEL IN MBAKDISKON.COM CASE
This Thesis is aimed to investigate about the profitability of social promotion model in Mbakdiskon.com case which is driven by social promotion model characteristics and how social promotion model characteristics influence each the profitability drivers. Prior research has been done in investigatin...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125613/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65782 |
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| Institution: | Universitas Gadjah Mada |