Using fear appeals to promote data protection on social media

Using fear appeals to promote data protection on social media

As social media use has increased immensely, digital data privacy has become a serious concern in a digitally-savvy society like Singapore. In this study, an online experiment was conducted to investigate how fear appeals work in promoting the adoption of data protection behaviour on social me...

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Bibliographic Details
Main Authors: Kesuma Kwee, Erika Amelia, Chan, Faith, Lee, Pei Shan, Tan, Jaz-Ley
Other Authors: Edson C. Tandoc Jr
Format: Final Year Project
Language:English
Published: 2019
Subjects:
DRNTU::Social sciences::Mass media::Media law, ethics and policy
DRNTU::Humanities::Ethics
Online Access:http://hdl.handle.net/10356/76575
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Institution: Nanyang Technological University
Language: English

Internet

http://hdl.handle.net/10356/76575

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