Using fear appeals to promote data protection on social media

As social media use has increased immensely, digital data privacy has become a serious concern in a digitally-savvy society like Singapore. In this study, an online experiment was conducted to investigate how fear appeals work in promoting the adoption of data protection behaviour on social me...

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Bibliographic Details
Main Authors: Kesuma Kwee, Erika Amelia, Chan, Faith, Lee, Pei Shan, Tan, Jaz-Ley
Other Authors: Edson C. Tandoc Jr
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76575
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Institution: Nanyang Technological University
Language: English