Using fear appeals to promote data protection on social media
As social media use has increased immensely, digital data privacy has become a serious concern in a digitally-savvy society like Singapore. In this study, an online experiment was conducted to investigate how fear appeals work in promoting the adoption of data protection behaviour on social me...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76575 |
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| Institution: | Nanyang Technological University |
| Language: | English |