Case study of the promotional aspects of Cold Storage supermarket

This report provides an overall view of the promotional strategies adopted by Cold Storage Supermarket. Its promotional strategy revolves around both the implicit and explicit promotion. In the initial stage, Cold Storage Supermarket segments its market to provide a necessary input for marketing...

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Bibliographic Details
Main Author: Lim, Yvonne Siew Hoon
Other Authors: Tsang Eric Wing Kwong
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64325
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Institution: Nanyang Technological University
Language: English