Case study of the promotional aspects of Cold Storage supermarket
This report provides an overall view of the promotional strategies adopted by Cold Storage Supermarket. Its promotional strategy revolves around both the implicit and explicit promotion. In the initial stage, Cold Storage Supermarket segments its market to provide a necessary input for marketing...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64325 |
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| Institution: | Nanyang Technological University |
| Language: | English |