Application of different retail mix strategies of two cold storage supermarkets
The motivating force that spearheaded this research topic was the inherent competitiveness of the food retail industry in Singapore. The team wished to establish how Cold Storage Supermarkets, a local supermarket chain, had attempted to reposition itself in the face of intense competition a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64356 |
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| Institution: | Nanyang Technological University |
| Language: | English |