IDENTIFIKASI PERBANDINGAN RESPON KONSUMEN TERHADAP MEREK KOPI PUTIH PENDATANG AWAL DAN PENDATANG KEMUDIAN DENGAN MODEL HIERARCHY OF EFFECT

IDENTIFIKASI PERBANDINGAN RESPON KONSUMEN TERHADAP MEREK KOPI PUTIH PENDATANG AWAL DAN PENDATANG KEMUDIAN DENGAN MODEL HIERARCHY OF EFFECT

This research aims to identify consumers response differences of white coffee brand between the early entrant (Luwak White Koffie) and the later entrant (Kopiko White Coffee, ABC White Coffee, and Kapal Api Grande White Coffee) based on a hierarchy of effects model. Consumer response is measured thr...

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Bibliographic Details
Main Authors: , Meta Wahyuni, , Dr. Bernardinus Maria Purwanto, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125623/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65792
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Institution: Universitas Gadjah Mada

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https://repository.ugm.ac.id/125623/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65792

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