IDENTIFIKASI PERBANDINGAN RESPON KONSUMEN TERHADAP MEREK KOPI PUTIH PENDATANG AWAL DAN PENDATANG KEMUDIAN DENGAN MODEL HIERARCHY OF EFFECT
This research aims to identify consumers response differences of white coffee brand between the early entrant (Luwak White Koffie) and the later entrant (Kopiko White Coffee, ABC White Coffee, and Kapal Api Grande White Coffee) based on a hierarchy of effects model. Consumer response is measured thr...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/125623/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65792 |
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| Institution: | Universitas Gadjah Mada |