ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT STUDI KASUS DI PERUSAHAAN OUT-OF HOME CV XYZ

The purpose of this thesis is to examine how a company in outdoor advertising maintains its clients� satisfaction. This research use case study method at CV. XYZ, a company in outdoor advertising industry (out-of-home). This research focus on how the company implement customer relationship managem...

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Bibliographic Details
Main Authors: , Ronny Tua Siregar, , Dr. Iin Mayasari, MM., M.Si.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/125657/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65827
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Institution: Universitas Gadjah Mada