Penerapan Customer Relationship Management: Studi Pada PT Foodex Inti Ingredients

The purpose of this study was to evaluate the implementation of CRM (Customer Relationship Management) at PT Foodex Inti Ingredients by understanding at the current condition of the company and the company's business needs, and giving input related the suitability of CRM functions as a strategi...

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Bibliographic Details
Main Authors: , ANNISSA, , Iin Maya Sari, Dr., M.M., MSi.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/89869/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51041
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Institution: Universitas Gadjah Mada