EXPANDING PUBLIC TRANSPORT SERVICES BY DEVELOPING NEW BUSINESS MODEL IN MOBILE APPLICATION A Case Study on Jakarta and Zurich

• Main Authors: , AGUNG NUGROHO, , Prof. Dr. Ir. Siti Malkhamah, M.Sc.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/125892/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66074
• Institution: Universitas Gadjah Mada

The problem of transportation have become the main issue in Jakarta because people needs their trips more quickly, comfortable, cheaper, and safer. Trans Jakarta was built with the aim is to offer the public transport service with reliable of facilities to make passenger comfortable and safety. But after operate for 9 years this mode is not accommodated the level of service quality expected by customer. For instance lack of facilities, lack of information, uncertainty time, unsafety, and uncomfortable. The aim of the research is to identify about the public transport services in Trans Jakarta that is needed to improve (learn from success in Zurich). Besides that to understand and analyze the applying of mobile application to be a new business model to develop service in Trans Jakarta. The research used qualitative research approach with multiple case study for methodological discussion and analysis of empirical condition. The reason use qualitative research approach because this research have possibility to examine the operation of public transport between Trans Jakarta, Indonesia and Greater Zurich, Switzerland. The data collection obtained from the user of Trans Jakarta who have experience about the service provided in Trans Jakarta and publication data official of Trans Jakarta. The result of the study show that mobile device application will be an appropriate solution and received by all parties related with service information in Trans Jakarta. Because the accurate and user-friendliness service information will create new value in the trip of passenger, Applying new business model in mobile device application have many advantages for the people such as generate value creation (customer engagement, self-service, customer experience, problem solving, and co-designing) for the passenger, the result of measurement about the hypothesis scenario of implementation new business model in mobile device application with the spreading of questionnaires, the result shows that the most of respondent agree with the adding new technology in Trans Jakarta to provide information and improve their quality of travel.