ANALISIS PENERIMAAN TEKNOLOGI IPTV (STUDI KASUS GROOVIA TV DI KOTA SEMARANG)
The IPTV technology development in Indonesia has not been significantly-developed yet than abroad. It needs a study to get many sources related to its acceptance. Groovia TV is one of Telkom products used it. In giving service for Grovia, PT Telkom increases networking-acceleration in perform as a c...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/126132/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66328 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The IPTV technology development in Indonesia has not been
significantly-developed yet than abroad. It needs a study to get many sources
related to its acceptance. Groovia TV is one of Telkom products used it. In giving
service for Grovia, PT Telkom increases networking-acceleration in perform as a
consequence of multiple income prediction through triple play, telephone/sounds,
data and multimedia. In fact, the customer has not been significantly increased �
yet.
This Thesis tried to analyze IPTV technology acceptance by Grovia
TV case studi in Semarang. TAM (Technology Acceptance Model) was referred as
a model and analyzed by SEM (Structural Equation Modeling). The population
was taken by random sampling technique to both speedy customers who have ever
used Grovia TV actively or not. The timeline was taken during February 2013.
Based on result, Attitude Toward IPTV (ATT) and Perceived of
usefulness (PU) influenced in Intention To Use (IU). Perceived of ease of use
(PEU), Perceived of Enjoyment, and Perceived of Quality (PQ) influenced in
ATT. Normative Pressure (NP) and Price Level (PL) did not influence in IU
directly. The willingness of customers were influenced by perception of service
quality, electability, easy-used, and some useful thing might be got. As a provider,
PT. Telkom has to take a concern on four mentioned to support Grovia TV with a
big-size bandwith then needs a good-accessible and reliable. |
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