ANALISIS PENERIMAAN TEKNOLOGI IPTV (STUDI KASUS GROOVIA TV DI KOTA SEMARANG)

• Main Authors: , NOORA QOTRUN NADA, , Dr. Ir. Eko Nugroho, M.Si.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/126132/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66328
• Institution: Universitas Gadjah Mada

The IPTV technology development in Indonesia has not been significantly-developed yet than abroad. It needs a study to get many sources related to its acceptance. Groovia TV is one of Telkom products used it. In giving service for Grovia, PT Telkom increases networking-acceleration in perform as a consequence of multiple income prediction through triple play, telephone/sounds, data and multimedia. In fact, the customer has not been significantly increased � yet. This Thesis tried to analyze IPTV technology acceptance by Grovia TV case studi in Semarang. TAM (Technology Acceptance Model) was referred as a model and analyzed by SEM (Structural Equation Modeling). The population was taken by random sampling technique to both speedy customers who have ever used Grovia TV actively or not. The timeline was taken during February 2013. Based on result, Attitude Toward IPTV (ATT) and Perceived of usefulness (PU) influenced in Intention To Use (IU). Perceived of ease of use (PEU), Perceived of Enjoyment, and Perceived of Quality (PQ) influenced in ATT. Normative Pressure (NP) and Price Level (PL) did not influence in IU directly. The willingness of customers were influenced by perception of service quality, electability, easy-used, and some useful thing might be got. As a provider, PT. Telkom has to take a concern on four mentioned to support Grovia TV with a big-size bandwith then needs a good-accessible and reliable.