MEMBIDIK PEMBACA GENERASI MUDA (Studi Kasus Strategi Komunikasi Pemasaran Terpadu Harian Kompas dalam Membidik Pasar Pembaca Anak Muda)
Conrad C. Fink stated in his 1996�s book Strategic Newspaper Management that newspaper readership will die, unless newspaper companies start attracting enough young readers. Fink believed that there must be a constant renewal of readers among young people. Fink�s statement was supported by Ruper...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Online Access: | https://repository.ugm.ac.id/129167/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69545 |
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| Institution: | Universitas Gadjah Mada |