Pengaruh Brand Image dan Karakteristik Pembaca pada Loyalitas Merek Kompas
The study is aimed at identifying 1) Kompas�s brand image compared with other newspapers (Sindo, Media Indonesia, Jawa Pos), 2) whether Kompas�s brand image influenced the mark loyalty among the educated and uneducated people, 3) whether the demography characteristics (age, gender and income) of...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98164/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52096 |
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| Institution: | Universitas Gadjah Mada |