Analisis Pengaruh Karakteristik Brand Community Pada Komitmen dan Loyalitas MerekStudi Atas Komunitas Jogja Jazz Club dan Jogja Yaris Community
Community is a powerful marketing tool for companies. Because the establishment of brand Community which consists of consumers and potential consumers are a long-term relationships, with the goal providing a real satisfaction from providers of products or services to consumers. In this way, consumer...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89848/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51114 |
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| Institution: | Universitas Gadjah Mada |