THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
The diversity of tourist attraction located in the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental and safety conditions make DIY as a tourist destination that sufficiently attracts tourists. This encourages many investors to invest in t...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/129207/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The diversity of tourist attraction located in the Special Region of Yogyakarta
(Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental
and safety conditions make DIY as a tourist destination that sufficiently attracts
tourists. This encourages many investors to invest in the field of accommodation
services industry. The rapid growth of the hotel industry requires all companies
running in this field implements the right marketing strategies to market their
products, as well as Meliã Purosani Hotel. This study aimed to determine the
marketing strategy implemented by Meliã Purosani Hotel management and how
about its effectiveness in attracting market.
In marketing its services product, Meliã Purosani Hotel implemented
marketing strategies derived from marketing mix: product strategy with competitive
product strategy |
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