THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL

The diversity of tourist attraction located in the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental and safety conditions make DIY as a tourist destination that sufficiently attracts tourists. This encourages many investors to invest in t...

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Main Authors: , YENI AFRIANTO, , Fahmi Prihantoro, S.S, S.H, M.Hum
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/129207/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585
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Institution: Universitas Gadjah Mada
id id-ugm-repo.129207
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spelling id-ugm-repo.1292072016-03-04T08:18:05Z https://repository.ugm.ac.id/129207/ THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL , YENI AFRIANTO , Fahmi Prihantoro, S.S, S.H, M.Hum ETD The diversity of tourist attraction located in the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental and safety conditions make DIY as a tourist destination that sufficiently attracts tourists. This encourages many investors to invest in the field of accommodation services industry. The rapid growth of the hotel industry requires all companies running in this field implements the right marketing strategies to market their products, as well as Meliã Purosani Hotel. This study aimed to determine the marketing strategy implemented by Meliã Purosani Hotel management and how about its effectiveness in attracting market. In marketing its services product, Meliã Purosani Hotel implemented marketing strategies derived from marketing mix: product strategy with competitive product strategy [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , YENI AFRIANTO and , Fahmi Prihantoro, S.S, S.H, M.Hum (2014) THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585
institution Universitas Gadjah Mada
building UGM Library
country Indonesia
collection Repository Civitas UGM
topic ETD
spellingShingle ETD
, YENI AFRIANTO
, Fahmi Prihantoro, S.S, S.H, M.Hum
THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
description The diversity of tourist attraction located in the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental and safety conditions make DIY as a tourist destination that sufficiently attracts tourists. This encourages many investors to invest in the field of accommodation services industry. The rapid growth of the hotel industry requires all companies running in this field implements the right marketing strategies to market their products, as well as Meliã Purosani Hotel. This study aimed to determine the marketing strategy implemented by Meliã Purosani Hotel management and how about its effectiveness in attracting market. In marketing its services product, Meliã Purosani Hotel implemented marketing strategies derived from marketing mix: product strategy with competitive product strategy
format Theses and Dissertations
NonPeerReviewed
author , YENI AFRIANTO
, Fahmi Prihantoro, S.S, S.H, M.Hum
author_facet , YENI AFRIANTO
, Fahmi Prihantoro, S.S, S.H, M.Hum
author_sort , YENI AFRIANTO
title THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
title_short THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
title_full THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
title_fullStr THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
title_full_unstemmed THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
title_sort review of effectiveness towards marketing strategy meliã� purosani hotel
publisher [Yogyakarta] : Universitas Gadjah Mada
publishDate 2014
url https://repository.ugm.ac.id/129207/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585
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