THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL
The diversity of tourist attraction located in the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental and safety conditions make DIY as a tourist destination that sufficiently attracts tourists. This encourages many investors to invest in t...
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[Yogyakarta] : Universitas Gadjah Mada
2014
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Online Access: | https://repository.ugm.ac.id/129207/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585 |
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id-ugm-repo.1292072016-03-04T08:18:05Z https://repository.ugm.ac.id/129207/ THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL , YENI AFRIANTO , Fahmi Prihantoro, S.S, S.H, M.Hum ETD The diversity of tourist attraction located in the Special Region of Yogyakarta (Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental and safety conditions make DIY as a tourist destination that sufficiently attracts tourists. This encourages many investors to invest in the field of accommodation services industry. The rapid growth of the hotel industry requires all companies running in this field implements the right marketing strategies to market their products, as well as Meliã Purosani Hotel. This study aimed to determine the marketing strategy implemented by Meliã Purosani Hotel management and how about its effectiveness in attracting market. In marketing its services product, Meliã Purosani Hotel implemented marketing strategies derived from marketing mix: product strategy with competitive product strategy [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , YENI AFRIANTO and , Fahmi Prihantoro, S.S, S.H, M.Hum (2014) THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585 |
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ETD , YENI AFRIANTO , Fahmi Prihantoro, S.S, S.H, M.Hum THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL |
description |
The diversity of tourist attraction located in the Special Region of Yogyakarta
(Daerah Istimewa Yogyakarta - DIY), along with relatively favorable environmental
and safety conditions make DIY as a tourist destination that sufficiently attracts
tourists. This encourages many investors to invest in the field of accommodation
services industry. The rapid growth of the hotel industry requires all companies
running in this field implements the right marketing strategies to market their
products, as well as Meliã Purosani Hotel. This study aimed to determine the
marketing strategy implemented by Meliã Purosani Hotel management and how
about its effectiveness in attracting market.
In marketing its services product, Meliã Purosani Hotel implemented
marketing strategies derived from marketing mix: product strategy with competitive
product strategy |
format |
Theses and Dissertations NonPeerReviewed |
author |
, YENI AFRIANTO , Fahmi Prihantoro, S.S, S.H, M.Hum |
author_facet |
, YENI AFRIANTO , Fahmi Prihantoro, S.S, S.H, M.Hum |
author_sort |
, YENI AFRIANTO |
title |
THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL |
title_short |
THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL |
title_full |
THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL |
title_fullStr |
THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL |
title_full_unstemmed |
THE REVIEW OF EFFECTIVENESS TOWARDS MARKETING STRATEGY MELI� PUROSANI HOTEL |
title_sort |
review of effectiveness towards marketing strategy meliã� purosani hotel |
publisher |
[Yogyakarta] : Universitas Gadjah Mada |
publishDate |
2014 |
url |
https://repository.ugm.ac.id/129207/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69585 |
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