Strategi Komunikasi Pemasaran Stasiun Radio 89,5 JIZ FM
New radio station should have a proper marketing communication strategies to be exist and be able to compete with existing radio stations. Moreover, a good communication strategy of the new radio station can attract a lot of listeners and also increase popularities. The purpose of this study is to d...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/129858/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70261 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Gadjah Mada |
| Summary: | New radio station should have a proper marketing communication strategies to
be exist and be able to compete with existing radio stations. Moreover, a good
communication strategy of the new radio station can attract a lot of listeners and also
increase popularities.
The purpose of this study is to determine the marketing communication strategy
which is conducted by 89.5 JIZ FM radio station. In addition, this study also analyzes
how the marketing communication strategy of 89.5 JIZ FM radio station can attract
listeners and advertisers .
The method used in this research is descriptive qualitative. This research
method is used to analyze the results of the study.
The result of this study is the marketing communication strategy conducted by
89.5 JIZ FM radio station which is analyzed through Integrated Marketing
Communication (IMC) such as advertising, sales promotion, public relations,
personal selling, direct marketing, sponsorship and exhibitions. Advertising, public
relations, sponsorship and exhibitions give big contribution to attract listeners. In the
other hand, sales promotion, personal selling and direct marketing give big
contribution to attract advertisers . |
|---|