SIKAP KONSUMEN TERHADAP TIKET MURAH PESAWAT (Studi Kasus di PACTO Ltd. Yogyakarta)

• Main Authors: , Mahardhika Finansiyanti, S.S., , Drs. Djoko Suseno, S.U.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/130238/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70653
• Institution: Universitas Gadjah Mada

Airplane is the fastest transportation compared to other transportation, such as bus, car, train or vessel. As time goes by, expanding bustle man was increasing. people are required to be able to do activities as fast as they can. It is not surprising, if so customers using an airplane as their transportation. With time, various airlines also sprung up in indonesia. Thus, competition between airline fares cannot be avoided any longer. One of the advantages for consumers with this competition is the advent of cheap tickets. The airlines are competing to make an attractive promotion to attract consumers. The object of this research is the consumer of one of the leading tour operator in Yogyakarta, Indonesia. It is located in Jl. Laksda Adisucipto Km. 9, No. 13, Sleman. The aim of this research is to find out how consumers react toward cheap ticket flight. In addition, this research aims to know the motivation of the consumers to continue to use air transport. The method used was descriptive qualitative research. Exploration of lab data more suitable to be approached with the qualitative method. The collection of data is taken from two sources of data, namely primary data through interview with consumers, chairman and some staff of PACTO Ltd. While secondary data is derived from a documentary photographs and ticket selling data. These data were obtained from observation, interviews and documentation in order to support the topic of this research. Consumers choose airlines based on several factors, including price, time efficiency, preference, security, convenience, ease, trust and satisfaction. Most consumers choose cheap airline tickets. Not only that, time efficiency also becomes a consederation for some of them. However, often the cheap airline users must be disappointed because the service did not match what they expect Because of that, the writer intends to give input to the PACTO Ltd., Especially those who work as ticketing staff who sell plane tickets and give explanation to the prospective consumers about each airlines. This was done in order to avoid losses by the consumers due to inedible promotion that is offered. Detailed explanation on this study is written in this thesis.