Pengaruh Bauran Pemasaran 4P Terhadap Keputusan Konsumen Dalam Pemilihan Produk Kecap Pada Perusahaan Kecap Cap Udang Purwodadi

Ketchup stamp Purwodadi shrimp sauce is not the only local circulating Grobogan, but the soy sauce already has a name in the market without any promotion of the company in real terms, because the promotion is only done directly from mouth to mouth. This evaluation is motivated by reasons consumers p...

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Bibliographic Details
Main Authors: , RISMA RACHMAWATI, , Diklusari Isnarosi Norsita, STP, M.Si.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/131024/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71464
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Institution: Universitas Gadjah Mada