DEMAM GADGET (SMARTPHONE), DALAM VISUALISASI JATI DIRI MAHASISWA �Studi Kasus Delapan Mahasiswa di Yogyakarta

• Main Authors: , ALUFI EKA UKISNAWATI, , Drs. Pande Made Kutanegara, M.Si.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/131477/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71973
• Institution: Universitas Gadjah Mada

Yogyakarta as a cultural city which is located in the middle of Yogyakarta Province has charm for its visitor to visit Yogyakarta for enjoy to city even to live in Yogyakarta. Yogyakarta with its image as City of Students makes many intellects from many regions in Indonesia even foreign countries come to and study in Yogyakarta. The situation and condition of Yogyakarta bring certain effect for expanding information and communication technology rapidly, especially the expanding of gadget. The using of gadget among collegian circle of society to fulfill their primer need seem to shift. The function of gadget in the previous time is as a communication tool and as a medium to help in finishing work or lecture, now it becomes a daily need then becomes trend in their life style. The research aims to know and understand behavioral process in consuming gadget in collegian circle of society. Moreover, the aim of the research is also to know collegian�s life style in consuming the gadget. In the research, model of consuming the gadget is as measurement to know a person�s life style, especially young people. Through the model of consuming the gadget, background and societal status can be known. The participants in the research are eight collegians in Yogyakarta consist of six men and two women who have different background and university. The research is conducted in 2014. In addition to the research, the finding shows that the collegians attentions to consume or to use a gadget, especially Smartphone not only based on fulfilling their daily need but also affected by their environment. Hence, the various design of gadget, particularly have an important role in visualizing the societal statues of the collegian. Some collegians use their gadget to show their prestige in their community. Another of the collegians will feel shame if they do not use the newest gadget, even they will be afraid if they cannot be accepted in their community. Sophisticated technologies in a Smartphone bring some negative impacts for collegians and make them addicted with their Smartphone. The negative impacts of using Smartphone for collegians are they will access pornography easier