STRATEGI PROMOSI TAMAN SATWA WILDLIFE RESCUE CENTRE YOGYAKARTA
This study is discussed about promotion strategy in Wildlife Rescue Centre Yogyakarta, as a form of wild animal conservation Institution Park. Wildlife Rescue Centre located at Paingan, Sendangsari, Pengasih, Kulon Progo, Daerah Istimewa Yogyakarta. This study is based on the lack of people knowledg...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/131707/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72209 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This study is discussed about promotion strategy in Wildlife Rescue Centre
Yogyakarta, as a form of wild animal conservation Institution Park. Wildlife
Rescue Centre located at Paingan, Sendangsari, Pengasih, Kulon Progo, Daerah
Istimewa Yogyakarta. This study is based on the lack of people knowledge about
the existence of this destination which this destination is the only one
rehabilitation place on Daerah Istimewa Yogyakarta and Jawa Tengah province.
Wildlife Rescue Centre is a field project of Yayasan Konservasi Alam
Yogyakarta. Wildlife Rescue Centre seek a fund with open Fundraising program
and donation. This program managed by work unit that made by Yayasan
Konservasi Alam Yogyakarta. Work unit working in tourism sector with utilize
assets in there like a cottage, meeting room and wild animal that cannot released.
All of kind program that manage by Yayasan Konservasi Alam Yogyakarta is a
legal activity by legislation in this country. Focus of this study is the promotion
strategy that use to selling many kinds program in Wildlife Rescue Centre.
The method that used in this study is descriptive qualitative. Data collection
methods use a interview and direct observation. Primary data collected from
website and Wildlife Rescue Centre staff. Effectiveness promotion strategy
measured by target that made by target that made by the management of Wildlife
Rescue Centre. Sample is in 2012 because limitations of database.
Promotion strategy Wildlife Rescue Centre made from discussion between
Operational Manager with Marketing and Communication Division that domestic
and foreign tourist are the targets. Promotion Strategy that used in there is :
advertising |
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