STRATEGI PROMOSI TAMAN SATWA WILDLIFE RESCUE CENTRE YOGYAKARTA

• Main Authors: , ARTIESA VEFRIANA, , Marsono, Prof., DR.,S.U
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/131707/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72209
• Institution: Universitas Gadjah Mada

This study is discussed about promotion strategy in Wildlife Rescue Centre Yogyakarta, as a form of wild animal conservation Institution Park. Wildlife Rescue Centre located at Paingan, Sendangsari, Pengasih, Kulon Progo, Daerah Istimewa Yogyakarta. This study is based on the lack of people knowledge about the existence of this destination which this destination is the only one rehabilitation place on Daerah Istimewa Yogyakarta and Jawa Tengah province. Wildlife Rescue Centre is a field project of Yayasan Konservasi Alam Yogyakarta. Wildlife Rescue Centre seek a fund with open Fundraising program and donation. This program managed by work unit that made by Yayasan Konservasi Alam Yogyakarta. Work unit working in tourism sector with utilize assets in there like a cottage, meeting room and wild animal that cannot released. All of kind program that manage by Yayasan Konservasi Alam Yogyakarta is a legal activity by legislation in this country. Focus of this study is the promotion strategy that use to selling many kinds program in Wildlife Rescue Centre. The method that used in this study is descriptive qualitative. Data collection methods use a interview and direct observation. Primary data collected from website and Wildlife Rescue Centre staff. Effectiveness promotion strategy measured by target that made by target that made by the management of Wildlife Rescue Centre. Sample is in 2012 because limitations of database. Promotion strategy Wildlife Rescue Centre made from discussion between Operational Manager with Marketing and Communication Division that domestic and foreign tourist are the targets. Promotion Strategy that used in there is : advertising