JEJARING INFORMASI GARAGE SALE DI KALANGANKAUM MUDA YOGYAKARTA
Garage Sale is one of the booming busines of fashion among the young people of Yogyakarta at this time. Garage sale shopping into alternatives and became the target of spending among young people of Yogyakarta. Information on events and product garage sale done optimally t...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/131926/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72437 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Garage Sale is one of the booming busines of fashion among the young people
of Yogyakarta at this time. Garage sale shopping into alternatives and became the
target of spending among young people of Yogyakarta. Information on events and
product garage sale done optimally through a variety of media, so information on the
garage sale can be easily and quickly get.
Garage sale that was originally only in the garage�s house can organized and
could develop into a busines garage sale was held at the cafe and large buildings in
Yogyakarta. Garage sale also better organized, so every garage sale event, whether
placed in the cafe, garage building or home is always crowded and its products are
also sold in the market. Garage sale growing among young people of Yogyakarta is
not out of network information there in to inform and attract the interest of young
people in each event Garage Sale. Garage sale business actors as subjects in this study
managed to establish a network of information to develop its business.
Qualitative methods used in this study with a descriptive analysis approach.
This study uses the theoretical framework of Manuell Castell networking community.
One of the world's economic development can not be separated from the role of the
development of networks of information at this time. All organizations and
companies engaged in the economy now will not be able to grow without the
formation of networks of information. The second theoretical framework is Youth
Culture by Dick Hebdige. Youth culture or youth culture are all things that become
habits, lifestyle, behavior and thinking are done by teenagers or young people.
In developing business, entrepreneurs establish information networks
composed of friends who simply given information about the garage sale (consumer
networking) and friends who are business partners, such as community, suppliers of
goods, company, EO (business networking). They are those who use the media as a
means of selling. Garage sale information is acceptable and easily accessible because
of the distinctive culture of young people, such as hanging out, shopping and the use
of Internet-based technologies are used by businesses and their networks. Online and
offline media is media that is most often used by businesses and their networks as a
means / tool in disseminating information garage sale.
Buying used items that were originally considered to be taboo, now appears to
be a public space is a popular activity, especially for young people. The existence of a
network that exists between each other makes people easy to obtain the desired
information, so that information about the product and garage sale events can be
identified and accessed easily. This study reveals the fact that the networking
information greatly affect business garage sale and development of information
networks capable of moving the interest of young people to consume the product
garage sale |
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