JEJARING INFORMASI GARAGE SALE DI KALANGANKAUM MUDA YOGYAKARTA

• Main Authors: , DWITIYA DRAJATI KUSUMAWIJARENI, , Derajat S. Widhyharto, M.Si.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2014
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/131926/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72437
• Institution: Universitas Gadjah Mada

Garage Sale is one of the booming busines of fashion among the young people of Yogyakarta at this time. Garage sale shopping into alternatives and became the target of spending among young people of Yogyakarta. Information on events and product garage sale done optimally through a variety of media, so information on the garage sale can be easily and quickly get. Garage sale that was originally only in the garage�s house can organized and could develop into a busines garage sale was held at the cafe and large buildings in Yogyakarta. Garage sale also better organized, so every garage sale event, whether placed in the cafe, garage building or home is always crowded and its products are also sold in the market. Garage sale growing among young people of Yogyakarta is not out of network information there in to inform and attract the interest of young people in each event Garage Sale. Garage sale business actors as subjects in this study managed to establish a network of information to develop its business. Qualitative methods used in this study with a descriptive analysis approach. This study uses the theoretical framework of Manuell Castell networking community. One of the world's economic development can not be separated from the role of the development of networks of information at this time. All organizations and companies engaged in the economy now will not be able to grow without the formation of networks of information. The second theoretical framework is Youth Culture by Dick Hebdige. Youth culture or youth culture are all things that become habits, lifestyle, behavior and thinking are done by teenagers or young people. In developing business, entrepreneurs establish information networks composed of friends who simply given information about the garage sale (consumer networking) and friends who are business partners, such as community, suppliers of goods, company, EO (business networking). They are those who use the media as a means of selling. Garage sale information is acceptable and easily accessible because of the distinctive culture of young people, such as hanging out, shopping and the use of Internet-based technologies are used by businesses and their networks. Online and offline media is media that is most often used by businesses and their networks as a means / tool in disseminating information garage sale. Buying used items that were originally considered to be taboo, now appears to be a public space is a popular activity, especially for young people. The existence of a network that exists between each other makes people easy to obtain the desired information, so that information about the product and garage sale events can be identified and accessed easily. This study reveals the fact that the networking information greatly affect business garage sale and development of information networks capable of moving the interest of young people to consume the product garage sale